Happy June! It is Gemini season which is just so fitting with the focus of this blog post.
Geminis are a mix of the yin and the yang, they are represented perfectly by the Twins, the Gemini symbol.
There is a conflict I feel some days with my chosen profession and my personal quest for mindfulness. One focuses on the here and now, quieting the mind, and learning to simply be. The other is firmly on the path of persuasion, influencing behaviors, and always looking forward. My professional mind is always “busy” while my personal life mind is craving quiet. Like Yin and Yang, there are two distinct sectors of my daily life and finding a workable balance seems almost impossible at times. They contradict themselves in many ways and it makes me wonder if there is a way to bring more mindfulness into my professional life.
Can we be professionally successful while being mindful? Can we profit monetarily without burn out or selling out?
The above questions are ones I have asked myself often. Can both sides live in harmony? Can I actually bring more mindfulness into my professional life? After a lot of thought, I truly believe the answer is yes but it won’t be as simple as deciding too. Like meditation, the art of bringing more mindfulness into the marketing game takes practice. It takes a bit of trial error and the personal decision to place boundaries into the grand business plan is a MUST.
Before we totally dive into boundaries, I really think we need to touch upon defining what success looks like to YOU. We are fed an idea from an early age of what success is. But is it really that simple? Does having a certain amount in the bank guarantee happiness and success? I mean obviously I am much happier knowing I can pay my bills. But I have also learned along the way that pinning my happiness on a monetary goal can still leave you feeling empty and unfulfilled. After some heavy meditation, I soon realized it was the freedom that came with financial success that was really more satisfying. Being able to go camping with my family, work a half day then enjoy time with friends, and being able to devote energy to the things that inspire are how I define success. Once I was able to finally verbalize what my idea of succeeding was, I was able to shift a lot my thought process when working. So boundaries….this has been my struggle bus for YEARS. I love to work, I truly do. But I also can over do it and tend to fall into the “sun up to sun down” way of working when I am feeling a loss of control in other areas of my life.
Yep, I admit it, I AM A CONTROL FREAK!
My poor husband gets the “privilege” of asking me when I am going to be finished for the day. And if I am feeling out of control and in my full blown control state, the answer is normally “when I am freaking done working”. What is funny about saying I am setting boundaries is most think they are being put in place for our clients, ummmm NOPE, they are there to keep me in check. Things like quitting work before a certain time, not taking projects that go against my personal set of beliefs, and knowing my worth have been firmly placed boundaries that I have been embracing more and more.
Quit with the “herd” mentality
I am going to be super real with you…the herd mentality and not following it has NEVER been an issue for me personally. I tend to see everybody doing something and seek out a completely different path. But I have witnessed it many times. Just because so and so with the business down the street is dropping 5 grand on radio advertising, doesn’t mean you should! Just because your competitor is marketing with giant inflatable unicorns (btw, if you are business wanting to do this. Hit me up, I am the girl to help with this and I will supply lots of glitter!) doesn’t mean you need inflatable mythical creatures. Quit trying to run anyone else’s race but your own. Your business is unique and if you focus on the special little thing that is all you, your customers will LOVE it. Customers are savvy now, thanks to social media. They can see thru a gimmick or facade faster than my kids can find my hidden chocolate stashes.
Be Honest With Yourself!
Have you ever forced yourself to do something because it was the expected thing to do. Maybe you went from an online business to a brick and mortar because that’s “what you were supposed to do”. Or maybe you chose an advertising avenue that is dated but it is “what everyone does in our community”. Or in an extreme case, you developed a business that was guaranteed to flourish but it makes you cringe to talk about. We can’t be mindful if we are selling ourselves a bill of goods each and every day. What I am simply saying is be honest with yourself! Energy is contagious…if you aren’t feeling all the good vibes about what you are doing, everyone will be able to tell.
Three Easy Tips For More Mindful Marketing.
- Don’t assume– Especially for new businesses, assuming that your customer fits into a certain box is a danger zone. Yes, market your unique style, market to your demographic if you have the analytics that show you what that is, but don’t assume a different “type” won’t want your business or services. Be mindful of what you are putting out into the world and be welcoming. A great example of a business assuming is when my husband walks into a new coffee shop..most see him with his piercings and tattoos and automatically assume he likes just plain black as dirt coffee. NOPE, that man loves some whip cream, sprinkles and extra shots of white chocolate flavoring. #BASIC
- Set goals but don’t fixate on them– Goals are important but sometimes we get so focused on them we miss opportunities. Be present, listen, and embrace the flow of each day.
- Celebrate the little things– As a marketer, I love hearing my clients reach and surpass their business goals. But what I really love more than that is to hear you feel great about your business. You value each person keeping that dream alive and you are celebrating even the tiniest victory such as new business cards.
So can we truly live in a world that sells nonstop and still take joy in simply living? I think we can but it requires a shift in perception and some work. I would love challenge each one of you to take a moment to be mindful today, be a little more present when speaking to people, and just BREATHE!
Till next time,